Targeting by Demographics
For Survey Creators
Targeting by Demographics
Reach the right audience by setting demographic filters on your surveys. This ensures you get responses from people who match your research criteria.
How It Works
When creating a survey, you can set demographic requirements. Only participants whose profile matches your criteria will see and be able to take your survey.
Available Filters
👤 Age Range
Target specific age groups (e.g., 18-25, 26-35, 36-50, 51+). Useful for generational research or age-specific products.
⚧️ Gender
Filter by gender identity. Important for health research, product testing, and gender-specific studies.
🌍 Location
Target participants from specific countries or regions. Essential for market research in specific geographic areas.
💵 Income Level
Filter by income brackets to reach your target economic demographic for pricing or market research.
Setting Up Demographics
Create Your Survey
Start creating a survey and fill in the basic details — title, description, and questions.
Configure Demographics
In the survey creation flow, go to the Demographics section. Select the filters you want to apply.
Set Your Criteria
Choose specific values for each filter. For example, select ages 25-40 and location 'United States'.
📋 Best Practices
- • Don't over-filter — too many restrictions will reduce your pool of eligible participants
- • Consider whether demographics are truly necessary for your research question
- • Broader targeting gets faster responses at a lower cost per completion
- • Use demographic data in your analytics to compare subgroup responses